Banana brand BanaBay hopes to be Fairtrade certified by the end of 2013, and to double imports into Europe next year.

It currently imports about a million bananas a week from Ecuador, but predicts that number will double from January, thanks to new contracts.

Fairtrade certification would further accelerate growth, BanaBay said.

Its bananas are typically larger than those from other countries, and are sold through wholesalers in the UK.