Dairy Crest has introduced new ‘easy-tear’ packaging across its Cathedral City Cheddar range.

The new packaging will roll out to 550g blocks this month and 350g blocks next month and will be backed by a £1.2m marketing budget.

A survey on ‘wrap rage’ by The Grocer revealed last month that nine out of 10 consumers had resorted to using knives, pliers, scissors and screwdrivers to get into tins, plastic packs and other products.