Compassion in World Farming is upping the ante on its push to end factory farming with a new global campaign that highlights the social, economic and environmental consequences of intensive food production systems.

The RAW campaign will launch next Monday (14 May) under the strap ‘The True Cost of Factory Farming’. It calls for a more sustainable approach to livestock and dairy production, and for producers to become less reliant on grain. CIWF estimates more than a third of the world’s cereal harvest is fed to farm animals, but could feed three billion people.

CIWF claimed factory farming was one of the greatest sustainability concerns facing the world. “It prioritises maximum production and profit above all else,” it said. “Animals are treated as commodities and raised in close confinement.”

The group argued factory farming was dangerous to human health and wellbeing, threatened rural livelihoods and was damaging the planet’s natural resources.

It was time for a wholesale review of conventional global food production, said CIWF director of public affairs Dil Peeling. “We need to move to a system where animals don’t compete with humans for grain.”

The NFU said it was the quality of the management not the scale of the farm that was important. NFU policy director Martin Haworth explained: “Regardless of the type of farming system chosen, the welfare of the animal should always be of fundamental importance to all British farmers.”