Whitby Seafoods has added cod to its branded seafood range.

Whitby already sells a fish product - Fillet Goujons - in addition to its scampi range, but it is made from pangasius.

Frozen Breaded Cod Bites, rsp £1.79 for a 330g bag, would “help families enjoy cod in these challenging economic times”, said Matt Whelan, head of retail marketing.

The bites format would make the product easy to portion at mealtimes, he added.