Red Tractor Assurance has unveiled ex-Coronation Street actress Debra Stephenson as the face of Red Tractor Week 2012, which this year runs from 24 to 30 September.

During the week, the farm assurance scheme will run activities to raise awareness of its standards and explain to consumers what the Red Tractor logo stands for.

It will also release a number of cook-along videos with Stephenson, and launch a cookery competition and regional schools initiative.