Cravendale is backing this year’s Sport Relief with a £400,000 push to encourage consumers’ fundraising activities ahead of the event.

The milk brand will use digital activity and events in schools and Sainsbury’s stores to encourage shoppers to “do something marvellous”.

It will also donate 1p from the sale of every bottle of Cravendale until the end of March to Sport Relief in a bid to raise more than £250,000.