Clover TV ad

Dairy Crest’s Clover ad aired yesterday

Dairy Crest has launched a £7m campaign to promote the relaunch of its Clover spreads brand, with a new TV ad airing yesterday.

The ad - under the slogan ‘love every day the Clover way’ - shows an entire neighbourhood bouncing “in perfect harmony” on a trampoline to a version of Strauss’s Blue Danube. Dairy Crest described it as having a “warm, relaxed, distinctly British feel”.

The advert highlights the fact Clover is made with buttermilk. Dairy Crest group manager for spreads Sophie Lyons said: “Buttermilk is truly a wonder of nature, so we felt it was about time to make this ingredient the hero at the centre of the campaign.”

The ad debuted between episodes of Coronation Street on ITV1 yesterday, and will run on all major channels and video-on-demand throughout November.

It comes after Dairy Crest announced in September it was revamping Clover, giving the brand more colourful packs to make it stand out. It also launched three functional Clover variants, with added vitamins and minerals, under the name Clover Additions.