Bel UK is adding an Emmental variant to its The Laughing Cow Light low-fat soft cheese range.

It goes into Tesco from mid-April, followed by Asda in May (rsp: £1.25).

Bel launched a blue cheese variant for The Laughing Cow Light last August, which has generated £657,000 in retail sales [Nielsen w/e 2 February 2013].

The Emmental variant was “set to build on the success of Laughing Cow Light with Blue Cheese,” said marketing director James King.

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