Emmi's Onken adds three- strong muesli range

The three lines go into The Co-operative this month

Emmi is extending its Onken brand beyond big pot yoghurts with a new range of muesli pots.

Onken Müesli - which contains a blend of yoghurt, fruit, oats and nuts - will hit The Co-operative shelves from 22 July (rsp: £1.35 for a 200g pot) in three variants: Tropical, Mixed Berries and Cherry.

Emmi expects the pots to be popular as a snack and breakfast at work option. “We are confident that this fruity and filling treat will be a welcome addition to the Onken range,” said UK marketing manager Laura Graham.

Other products that combine yoghurt with cereal include Rachel’s, Yeo Valley and Activia breakfast pots and Müller Breakfast Corners.