Fage UK is set to open a stall at Berwick Street food market in London next week to promote the foodie credentials of its Total Greek yoghurt.
The stall will be open to the public from 8am to 3pm on Friday 28 February. It will offer people free yoghurts, to be combined with a range of toppings and ingredients.
The move ties in with Fage’s Total+ and #TryTotal social media campaigns, which seek to promote Greek yoghurt as an everyday ingredient and encourage consumers to create recipes using Greek yoghurt.
#TryTotal, which will run for the next four months, also offers consumers the chance to have their recipes featured on packs.