Fonterra has reassured customers that its recall of Anchor-branded cream over E.coli fears is “small-scale” and restricted to products sold in New Zealand.

The dairy giant announced on Monday it was voluntarily recalling 8,700 300ml and 500ml bottles of Anchor and Pams-branded fresh cream with a best-before date of 21 January 2014 after some consumers complained of minor stomach upsets.

“Quality tests have shown there may be the presence of E.Coli,” said Fonterra in a statement, but it stressed it had not received any confirmed reports of illness.

The recall was “small scale” and the cream bottles affected had been sold only in the upper north island of New Zealand, a spokesman added. No other products made or exported by Fonterra were affected, and all batches of cream made with best before dates after or before 21 January met quality and safety standards, he said.

In the UK, Anchor dairy products are made by Arla under licence from Fonterra, and are therefore unaffected.

The Anchor cream recall comes six months after Fonterra issued a major recall of whey protein used to make baby nutrition products following concerns some batches might contain botulism-causing bacteria.

This turned out to be a false alarm, but Fonterra is still feeling the after-effects of the recall. Last week, Danone said it had started legal proceedings against Fonterra because the scare had forced Danone to recall infant formula products across the Asia-Pacific region.