Lady eating a burger

Sales of fresh burgers are up 37.3% year on year.

Sales of fresh burgers have returned to growth four months on from the horsemeat scandal, aided by good weather and consumer concern over frozen burgers.

Fresh burgers enjoyed a 37.3% year-on-year surge on volumes up 37.1% in the four weeks to 12 May, representing a marked recovery from the four-week period to 17 March, when value and volumes fell 10.6% and 22.8% respectively [Kantar Worldpanel].

By contrast, frozen burger sales continued to struggle, falling 9.2% y-o-y on volumes down 16.2% in the most recent period, although this too was an improvement on the earlier period - sales slumped 43.5% on volumes down 34.5% in the month to 17 March.

Frozen ready meal sales also foundered. In the most recent period, value and volume sales fell 13.7% and 12.6% respectively, albeit less than the earlier period when they were down 17.3% and 18.7%.

Other frozen food sub-categories have benefited. “Consumers are switching to vegetable, chicken and fish-based products and buying less beef,” said Heinz group marketing controller Matthew Cullum.