Greenvale has won listings with Amazon and Ocado for its branded Farm Fresh potatoes.

The spuds are Jelly variety potatoes, exclusive to Greenvale and marketed for their versatility. A 2kg bag typically retails at about £2.59.

Launched in February 2012, they are also listed in Tesco and Booths. Greenvale said over one million shoppers had bought the brand since launch, and it planned a new campaign to support the brand in 2014.