Gressingham joins Apple and Aston Martin on Cool Brands

Gressingham is the first fresh meat company to win

Gressingham Foods has joined the likes of apple and Aston Martin in being awarded Cool Brands status - the first-ever fresh meat company to win the accolade.

The supplier, which specialises in duck and game, said the award reflected its work in marketing duck to consumers over the past year.

“We are sure it will help us encourage even more people to cook with duck,” said Steve Curzon, associate marketing director at Gressingham, which has run its biggest marketing campaign for fresh duck in the UK over the past year.

Cool Brands are chosen by 37 ‘key influencers’, including fashion designer Julien Macdonald and TV chef Gizzi Erskine.