Norwegian seafood brand King Oscar is expected to work closely with John West in the UK after being acquired by John West owner Thai Union frozen Products.
TUF announced this week that it had acquired King Oscar - the leading tinned sardine brand in Norway and the US.
King Oscar CEO Geir-Arne Åsnes said it would be a “privilege” to re-establish a working relationship with John West in the UK. He added the businesses had enjoyed a long relationship, with King Oscar supplying John West with fish until the formation of the EU, of which Norway is not a member.
TUF said it would be “exploring synergies between King Oscar and John West in Europe.”