Leaf has teamed up with Asda and Molson Coors to launch a new project to help farmers manage water more efficiently.
The Simply Sustainable Water initiative offers advice to farmers and growers on saving water, protecting water sources, soil management, drainage and monitoring in a booklet.
They can also score themselves on whether their water management is poor, medium or good by using a checklist available on the Leaf website.
“We need to grow awareness of water issues and what can be done on-farm,” said Chris Brown, Asda head of ethical and sustainable sourcing.
A YouTube case study is also available.