Bel UK will next week roll out individually wrapped single Mini Babybels.

Targeted at the chilled snacks fixture of convenience retailers, the new product launches on 8 September and will replace existing SKU Mini Babybel 2Go, which contains two portions.

The cheese will be available in a shelf-ready case containing 30 single cheeses (rsp: 40p).

Bel UK said this was the first time the snack cheese had been marketed as a single portion. “Convenience retailers have been crying out for a single-serve Mini Babybel,” added Bel UK marketing director Steve Gregory. “Mini Babybel Single will allow us to drive lunchtime sales and impulse purchase at sandwich fixtures.”