Morrisons has beaten Asda and Waitrose to win the supermarket category of this week’s Bacon Connoisseurs’ Week awards.

Morrisons Unsmoked Old Fashioned Bacon contains juniper, cloves, black pepper and muscovado sugar and was produced by pork processor Cranswick Gourmet Bacon.

“We use traditional methods, including hand curing and air drying, and this combined with quality ingredients sets us apart,” said Fiona Jones, Cranswick category manager.

The product beat shortlisted Heston from Waitrose Vanilla Back Bacon and Asda Dry Cured Cherrywood Smoked Back Bacon to the accolade in this year’s Great Bacon Revolution Awards. 

Other winners included Cheerbrook Quality Farm Food in the independent butcher category for its Traditional Dry Cured Back Bacon, and Midland Bacon, which won the foodservice supplier award with its Wiltshire Cured Back Bacon flavoured with Sweet Chilli. Denhay Farms took the brand award for its Dry Cured Smoked Back Bacon.

“What the winners had in common is the use of quality pork combined with skilled curing and smoking methods to produce bacon that not only tastes magnificent but can be enjoyed across many dishes,” said Keith Fisher, butchery and product development manager at Bpex, which runs the awards.

Bacon Connoisseurs’ Week runs until Sunday (26 March).