Nutritionist Fiona Hunter has been enlisted to push the EU-funded We Care, You Enjoy veg campaign in the UK.

Hunter will endorse healthy-eating messages, supply consumers with nutritional information and advise them on how to incorporate fresh produce into their diets.

The Vegetables in Europe: We Care, You Enjoy campaign, which is in its first year, is spearheaded by Spanish fruit and veg organisations Hortyfruta and Proexport.