Arla is launching special-edition Christmas bottles for Cravendale, as well as price-marking its two-litre bottles for the first time to highlight its multibuy offer.

The festive designs feature snowflakes and will run on one- and two-litre Cravendale bottles from now until Christmas. Two-litre bottles will also carry an on-pack flash to promote Cravendale’s two for £3 deal.

Arla is supporting the launch with a £1.2m push to encourage shoppers to trade up to Cravendale’s filtered milk. It added price-marking would give Cravendale greater standout and further encourage consumers to trade up. “It’s a clear and competitive pricing strategy,” said brand manager Sophie Macaulay.