Sainsbury’s is to sell the first commercial crop of the Cheerfull Gold dessert apple under its Best of British range this year.

The variety, which has a similar flavour to the Cox, won Best New Variety - Edibles Fruit Class at last week’s annual Grower of the Year awards.

It was launched in 2011 by fruit tree supplier JR Breach. Sainsbury’s product technologist, Dr Theresa Huxley, has been a key supporter of it and encouraged plantings.