Unilever to give new Elmlea packaging print promotion

Unilever is emphasising Elmlea’s ‘foodie’ values

Unilever has revamped the look of its cream alternative brand Elmlea and is supporting the brand with its first print campaign in 10 years.

The new packs - rolling out now - were “cleaner, bolder and brighter” and highlighted Elmlea’s “foodie credentials”, it said.

The print campaign, part of a six-figure marketing spend for the brand, would run until September and attract new shoppers to Elmlea during the key summer season, it added.