Spanish cava Friexenet is planning to capitalise on the continued growth of the sparkling wine market. The category was one of the top performers before the millennium and within it cava has continued to increase its share at the expense of sparkling wines from the rest of the world. Latest ACNielsen figures show it has 46.1% of UK off-trade volumes ­ up from 39.2% last year. Within that Friexenet's growth is up 60% and the company is planning to build on that with a TV and press advertising campaign throughout the final quarter of the year. Marketing director Robin Campbell said: "Research has confirmed that consumers love our product, our presentation and that we don't try to ape champagne. "We have everything in place to build on our status as the leading cava and one of Britain's fastest growing drinks brands. "Cordon Negro is definitely in tune with the British palate. It went down a storm with our female research groups. Maybe Chardonnay is reaching the end of a cycle." {{DRINKS }}

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