Kleenex has adorned the packaging of its tissue paper with Disney heroine Hannah Montana in a bid to grow the tween market.

The two strong-range, being rolled out now to cash in on the new Hannah Montana movie, consists of cube (rsp £1.72) and pocket packs (£1.32 for eight). It forms part of the brand's strategy to "develop the tissue habit early", said Martina Jezdikova, brand owner for the Kimberly-Clark brand.

Jezdikova said she expected the launch to benefit from fears about swine flu following Department of Health advice on using and disposing of tissues.