Rival laundry brands Daz and Surf are each spending £3m celebrating their 50th birthdays with marketing campaigns, advertising and promotions based around the Queen's Jubilee. Surf's activity includes a six-week promotion in The Sun to find Mr White Pants ­ the man with the cleanest underwear in the UK. The Lever Fabergé brand is also offering consumers the chance to live like a queen for a year in an on-pack promotion backed by radio and press ads, posters and sponsorship of Golden Jubilee London buses. Two special packs contain golden tickets for £50,000, while £50 notes are up for grabs in 2,000 other packs. Consumers can also claim a Jubilee souvenir storage tin for every four packs they purchase. Meanwhile, Procter & Gamble is highlighting Daz's limited edition Union Flag packaging through press advertising. Children's charity Barnardo's will get 2p for every special pack sold. A phone-in competition to win a car will run in The Sun and in Bella, Best and Inside Soap magazines, with 5p from every call also going to the charity. {{P&P }}

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