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A raft of innovations have been announced for flagship P&G laundry brands Bold and Daz. A gel variant of Bold 2in1 will be launched in May, in a bid to repeat the success of P&G's Ariel Excel Gel, which was introduced in September 2008. The...
Procter & Gamble will be guaranteeing every Daz buyer a prize as part of a £2.3m autumn promotion for its laundry brand.As a spin-off from its ‘Cleaner Close’ TV ad series, the Daz promotion will offer consumers a share of Maureen’s Millions....
Surf and Daz have boosted the fortunes of biological powder, while Persil Aloe Vera is driving non-bio and innovation has freshened up fabric conditionersGrowth in the laundry category has been driven by a 5% growth in the largest...
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