Kellogg is launching a reduced sugar version of its 48-year-old Frosties kids’ cereal brand in a bid to appease the health lobby.
Frosties Reduced Sugar will hit shelves early next month and will contain a third less sugar than its standard counterpart.
The move follows a barrage of criticism of sweet cereals.
Kellogg also plans to roll out a new ‘Calories in, Calories out’ strategy which will feature on most family and kids’ brands by the end of this year and in future advertising campaigns.
Alyson Greenhalgh-Ball, manager of Kellogg’s Health and Wellbeing, said research showed four out of 10 adults said Frosties was too sweet.
Frosties Reduced Sugar will hit shelves early next month and will contain a third less sugar than its standard counterpart.
The move follows a barrage of criticism of sweet cereals.
Kellogg also plans to roll out a new ‘Calories in, Calories out’ strategy which will feature on most family and kids’ brands by the end of this year and in future advertising campaigns.
Alyson Greenhalgh-Ball, manager of Kellogg’s Health and Wellbeing, said research showed four out of 10 adults said Frosties was too sweet.
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