Kellogg's is hoping for grrrowing sales this autumn with its biggest Frosties promotion of the year and a £2m advertising campaign. The company is also inviting fans of the cereal to make a noise and growl for a share of £83,000 in prize money. Starting on Monday (October 15), cereal lovers can simply call a special local rate telephone number and growl for a grand. Daily prizes of £1,000 are up for grabs daily until November, reverting to weekly prizes until next June. The promotion is being supported by a five-week push on TV and radio starring celebrity growler Dale Winton. Kellogg's UK sales director, Kevin Jones, said: "This is an exciting new departure to boost pre-Christmas sales. Frosties is already a firm favourite among retailers and this promotion is guaranteed to enhance its appeal." {{P&P }}