Aston Manor Brewery is splashing out £1.4m on white cider brand Frosty Jack's in an effort to drive at-home consumption.
The campaign will include a Big Nights In on-pack competition, offering consumers a 'Frosty Jack's Party Arena', which includes LCD TVs, Wiis, DJ decks and takeaways.
"The significant spend on Frosty Jack's shows our confidence in its future growth," said brand manager Helen Jones.
Sales of the £35m brand (rsp: £3.59 for three litres) were up 22% for the year to May, the company said.
The campaign will include a Big Nights In on-pack competition, offering consumers a 'Frosty Jack's Party Arena', which includes LCD TVs, Wiis, DJ decks and takeaways.
"The significant spend on Frosty Jack's shows our confidence in its future growth," said brand manager Helen Jones.
Sales of the £35m brand (rsp: £3.59 for three litres) were up 22% for the year to May, the company said.
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