Low-calorie hot chocolate brand Options has ventured into coffees for the first time. The brand was previously available only in hot chocolate flavours but the new Options Café Coffees trio targets health-conscious coffee lovers looking for a different treat.

It also taps into the instant café-style coffee sector, up 9% to £73m [Nielsen MAT 22 March 2008]. “Customers are seeking a more sophisticated and authentic coffee experience in home,” said sales director Neil Manders The new lines are available in 14g sachets, rsp 35p, and 140g jars, rsp £2.19.