This article is part of our Frozen Foods Feature 2015
What do shoppers think about the frozen food fixture? How could it be improved? With the help of Watch Me Think, we’ve sent a squad of undercover shoppers into the frozen aisles of the major retailers to find out what retailers and brands are doing right and where they need to up their game. They filmed their surveillance on smart phones. Here’s what they found…
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Undercover shoppers: 'frozen needs better signposting'