The Aunt Bessie's brand is extending its reach in frozen potatoes with two new bake products and two mashed potato lines.

Homestyle potato bake in either cheese & onion or cheese & leek flavours, and mashed potato in cheese and spring onion varieties, are positioned as offering an interesting yet convenient alternative to chips or jacket potatoes, according to Heinz, which manufactures the product under licence from Tryton Foods.

Backed by a £1m print advertising campaign in consumer titles, they join Aunt Bessie's existing range of chips, crispy roast potatoes, croquettes, bubble & squeak and jacket wedges.