Healthy frozen treats company It’s Only Natural is hoping to cash in on the Moshi Monsters craze with the launch of a range of healthy ice lollies at the National Convenience Show this month.


The 100% fruit lollies, which are co-branded and made under licence for Mind Candy, the company behind the online game and virtual pet site, will initially roll out in two flavours, Poppet Raspberry and Katsuma Tropical (rsp: 99p each). Two further variants, Furi Cola and Zommer Blackcurrant, are set for launch later this year.

“Kids will really engage with it,” said It’s Only Natural founder and CEO Dan Brown.