Demand for comforting ‘home-style’ food has prompted Heinz to launch four new Aunt Bessie’s frozen potato products.

It has added to the Midweek Mini Roasties launched a year ago with a garlic & herb variant (rsp: £1.69/615g), and is offering an alternative to chips with Rustic Mini Rosti (rsp: £1.99/700g).

Heinz is also launching Homestyle Hash Browns (rsp: £1.99/850g), and expanding its Homestyle Chips with a 1.81kg pack (rsp: £2.99) aimed at larger families.

A £5.5m above-the-line advertising push hits stores next month.