Yoplait Dairy Crest is aiming to widen the appeal of Petits Filous to older kids with the launch of Frubes Pouches ­ yogurt and fruit juice in a pouch format.
The newcomer is in two flavours reflecting the brand's sponsorship of Major League Baseball's youth development programme ­ Strike Out Strawberry and Home Run Raspberry.
Multipacks of six 90g pouches feature three of each flavour and have an rsp of £1.85.
Senior brand manager Priscilla Corr said: "Younger kids who enjoy Petits Filous can continue to enjoy the brand as they grow older."