Shoppers feel little remorse about regularly binning fruit, vegetables and bread, a new study has found.

Fruit and veg were the items most commonly thrown out, with shoppers saying they often bought too much in a bid to get their five-a-day. Ready meals are also frequently binned, while many shoppers said they threw out bread because loaf sizes were too large.

A quarter of those in the survey, carried out by, said they did not feel guilty about throwing away uneaten food.

“Throwing away uneaten food at the end of the week isn’t only a waste, but it’s essentially money going down the drain,” said Mark Pearson, chairman of

“Shoppers should try to limit excess wastage by taking a list to the supermarket and sticking to it, or planning weekly meals in advance.”