Sweetcorn supplier, Barfoots of Botley, has launched Snack Bites - small packs of sweetcorn segments targeted at the convenience market.

Rolling into The Co-operative stores this week (rsp £1), packs include four pieces.

The convenience market passed the fresh produce industry by in many ways, said business manager, James Meers. “We are actively looking to change that.”

Snack Bites are uncooked but can be microwaved quickly.