Chile has launched a new brand identity for the country’s fruit in a bid to promote global awareness and grow sales.

Fruits From Chile - designed to convey the benefits of Chile as a fruit producer, the quality of the products and the spirit of the workers - will make its debut at Fruit Logistica 2012 on 8 February in Berlin.

It will be promoted via major trade exhibitions, press releases and through online publicity.

Chile exports products such as grapes, plums and blueberries.