Sainsbury’s is claiming a market first with the launch of English-grown cranberries in time for this Christmas.
The berries, which are grown in Kent, go on sale today, priced at £2 for a 300g pack.
The launch would make Sainsbury’s the first UK retailer to offer home-grown cranberries, the supermarket claimed.
“Cranberries are often associated with Christmas and the winter months, so we’re proud to be the first to be growing them on home soil,” said soft fruit product technologist Peter Czarnobaj.
The retailer added it would work on expanding the crop for next year’s Christmas.