Florette plans to highlight its environmental credentials by introducing the LEAF environmental stewardship mark on its entire bagged salad range.
From 9 April, Florette’s Crispy and Mixed bagged salad lines will carry the LEAF logo. The company intends to roll out the mark to all its bagged salad products by 2013.
The LEAF mark provided a food label consumers could trust, said Florette MD Neil Sanderson. “We are uniquely placed to showcase this trust in the category.”
The move to add the LEAF mark comes after Florette recently ensured that all its growers in the UK, France, Spain and Italy met the mark’s standards.