Greenvale AP has launched a £1m tongue-in-cheek ad campaign to support its Greenvale Farm Fresh potato brand.

The ads will carry straplines such as ‘our tasty potatoes last longer in the sack stop smiling, we know what you’re thinking’. They were designed to highlight the brand’s ‘fresher for longer’ paper packaging and superior taste, Greenvale said.

The potato giant will run ads across glossy consumer mags including BBC Good Food, Delicious and Heat.