Savse has unveiled a new look for its range of cold-pressed smoothies.

The new bottles, which roll out from mid-December, are taller and more cylindrical than before and feature a minimal design with more transparent space. The ‘cold-pressed raw fruit & veg’ messaging will now appear at the front of the bottle, along with the ­calorie content.

“We wanted to ensure consumers can make an informed decision at a glance,” said Savse founder Guka Tavberidze.

Available in five ­flavours with a blend of fruit and veg such as kale & spinach (rsp: £2.49/ 250ml and £3.99/750ml), Savse is listed by retailers including Waitrose, Ocado and Boots.