Spar is about to roll out a series of round-pound fruit and veg deals in response to demand for better fresh produce.

The deals, which will be sold under the slogan Fresh For Less, will be available on five fruit and veg items at a time, priced at £1 each.

Spar UK MD Debbie Robinson said customer research had revealed a better range of fruit and vegetables was one of the top three things Spar customers wanted. The deals would be rolled out imminently, she added.

Spar is also looking at stocking “ugly” fruit and veg. “At the moment we’re buying top quality, and I think the industry needs to be sensible by offering the best value where it really counts,” said Robinson.