Brazil concentrate up 30% As reported two weeks' ago, UK fruit juice producers are facing escalating costs due to the 30% increase in new season Brazilian orange juice concentrate. More facts have come to light which explain the unexpected surge. When the US Department of Agriculture issued its own forecast for the 2001/2002 Florida crop, its figures were challenged, but the release of other independent reports confirm the expected shortfall of 10%. Orange juice concentrate futures in New York rose sharply last week as the speculators covered short positions and Brazilian processors talked of even higher prices than those announced in Anuga. UK sources dismissed the rumours. "We have heard that Sao Paolo traders are cutting their own forecasts by another 5% but this is typical market over reaction," a UK importer commented. None of the UK producers were prepared to give an indication of how much orange juice prices will rise, but with sales showing year-on-year increases, negotiations will start soon. {{CANNED GOODS }}