With Whitehall doing its best to nudge us toward eating fruit and veg with vouchers and swapsies, there was some well-timed PR courtesy of boffins at Bristol University.

It seems eating plums can give you a healthy red complexion the opposite sex finds impossible to resist. And yellow foods can give you a nice golden glow so liver failure fetishists now know what to feed their partners.

Expect new government research to 'prove' that ­eating carrots helps you see in the dark very soon.