Fruit and juice specialist Del Monte is revamping Fruitini from next month with a two-pronged strategy highlighting the brand's health credentials.
The 100% natural ambient fruit and jelly dessert range is getting a recipe reformulation and a packaging makeover flagging up health messages in a bid to make it a regular feature in the nation's lunchboxes.
Product manager Caroline Tuffs said ambient desserts was showing year-on-year double-digit growth, because more consumers were visiting the category and buying more products, more often.
"Fruitini fits perfectly with mums' needs and aspirations with reference to healthy eating," she added. "New and existing consumers will actively seek Fruitini due to its natural health benefits."
The on-pack notes will indicate the number of fruit portions inside, as well as flag up the brand's '100% natural ingredients'. Packaging features a new easy-open foil lid.