Fruit and juice specialist Del Monte is revamping Fruitini from next month with a two-pronged strategy highlighting the brand's health credentials.
The 100% natural ambient fruit and jelly dessert range is getting a recipe reformulation and a packaging makeover flagging up health messages in a bid to make it a regular feature in the nation's lunchboxes.
Product manager Caroline Tuffs said ambient desserts was showing year-on-year double-digit growth, because more consumers were visiting the category and buying more products, more often.
&aquot;Fruitini fits perfectly with mums' needs and aspirations with reference to healthy eating,&aquot; she added. &aquot;New and existing consumers will actively seek Fruitini due to its natural health benefits.&aquot;
The on-pack notes will indicate the number of fruit portions inside, as well as flag up the brand's '100% natural ingredients'. Packaging features a new easy-open foil lid.