WeightWatchers is adding Berry Fruits fromage frais to its range, produced under licence by Yoplait Dairy Crest.
The product (rsp: £1.39) combines four flavours - fruits of the forest, cherry, raspberry and blackberry, with a layer of vanilla fromage frais.
“WeightWatchers is the leading light fromage frais brand, with 65% value share of the market,” said Erin Pohe, WeightWatchers brand manager at Yoplait Dairy Crest. “Many people who buy Weight Watchers are trying to lose weight and eat healthily. January is an important time to attract new consumers.”