Perfetti van Melle has created a Fruittella centred Chupa Chups lolly to capture the strong growth of each brand.

Chupa Chups Fruittella (rsp: £1.29 for bag of 10) rolls out to retail later this month in strawberry. With Chupa Chups and Fruittella's market share increasing 21% and 24% respectively over the past year [IRI], Perfetti was confident of strong sales. "Standing out in a crowded confectionery market with a lasting impression is the real secret to NPD that will sell and stand the test of time," said a spokesman.