Confectionery group Glisten is relaunching its Fruitus healthy snack brand with a packaging overhaul and new variants.
It is introducing new flavours, such as raspberry, to its bagged La Fruit range and renaming it Fruitus Bites. It has also redesigned the packaging for the whole brand, which includes oat and fruit bars.
The relaunch kicks off in March and will be supported by a national press campaign across a range of Sunday supplements and monthly titles.
This activity is the first marketing drive for the brand since Glisten acquired Lyme Regis Fine Foods in December 2005.