A fleet of 10 cabs has been decorated with strawberry advertising to celebrate the official start of the British berry season. Although British strawberries were in stores in April this year, the main crop begins in June.

Last week the cabs were filled with punnets of strawberries and raspberries and driven around London to distribute the fruit.

Consumers can win a month's supply of berries by sending a picture of themselves in one of the special taxis to superberries.co.uk.